Brainstorm business ideas and when you settle on one or maybe a couple of them that you really like and then write up a business plan.  My first thought was a one page business plan would be a piece of cake.  WRONG!  I felt really passionate about an idea and it's a challenge for me to be concise.  After all, I am a sales guy and I make a living off of gabbing!  The key is to make it simple.

Gathering, enhancing, and marketing was quite the information, dare I say, gem this week.  By taking this approach and looking at my big business idea I'm able to sharpen my ideas and goals.  The gathering part is already simplified by the way in which I would "gather" the patient demographic information though there will definitely need to be some extra customization in certain areas where CMS has specific requirements.  Enhancing the system is that the process is simplified so much that the referral sources would rather send patients to my clients company as compared to anyone else's because it takes less time to get information out.  The other part of enhancement would be how the client actually receives the data.  It would be formatted to a PDF file.  After all, if the marketing rep goes out and makes a bunch of copies, when they get back to the office, those hard copies need to be scanned in and made part of the Electronic Medical Record of the newly referred patient.  The marketing part is the piece that I personally feel most comfortable with as this is my forte an I've had experience with this my whole professional career.  One great outlet is LinkedIn.  There are tens of thousands of decision makers and influencers that can be reached via this platform.